Adyen to Acquire Talon.One for €750 Million in Agentic Commerce Push
Adyen, the global financial technology platform of choice for leading businesses, has announced an agreement to acquire Talon.One GmbH, a Berlin-based platform for loyalty and incentives serving more than 300 global merchants, for a total consideration of EUR 750 million in cash. The transaction is expected to close in the second half of 2026, subject to customary closing conditions and regulatory approvals.
The acquisition strengthens Adyen's position in agentic commerce, where transactions are initiated dynamically and earlier in the checkout flow. By combining Adyen's global payments infrastructure with Talon.One's real-time decisioning capabilities, the deal is designed to help merchants establish a unified customer identity across channels and apply dynamic promotions and incentives instantly at checkout.
The move expands Adyen's role from optimising individual payments to improving the overall economics of transactions, aligning with the strategic vision laid out by co-CEOs Pieter van der Does and Ingo Uytdehaage in the company's March annual letter, which emphasised building infrastructure that allows customers to adopt agentic commerce at their own pace while retaining ownership of their relationships.
Ingo Uytdehaage, Co-CEO of Adyen, said: "Many have tried to build a solution themselves but struggle to turn insights into action. By combining payments data with loyalty and incentives, merchants can recognise shoppers and apply relevant offers instantly, creating a more rewarding experience and stronger commercial outcomes."
Talon.One was founded in 2015 by Christoph Gerber and Sebastian Haas. The platform is projected to generate approximately EUR 60 million in annual recurring revenue by the end of 2026, with annual growth of 30 to 40 percent. As part of the agreement, Gerber and Haas will reinvest a meaningful portion of their proceeds into Adyen shares.
Alongside the acquisition announcement, Adyen reported preliminary first-quarter 2026 results showing net revenue growth of 20 percent on a constant currency basis, reaching EUR 620.8 million.
De Brauw Blackstone Westbroek N.V. and Hengeler Mueller acted as legal advisors, with KPMG Advisory and Goldman Sachs Bank Europe SE supporting the transaction.
About Adyen
Adyen is the financial technology platform of choice for leading businesses globally. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
About Talon.One
Founded in 2015 and headquartered in Berlin, Talon.One is a leading incentives engine for global brands. The platform powers promotions, loyalty programmes, referrals, and gamification for more than 300 merchants worldwide.
