Impressive Surge: UPI Transactions Skyrocket by 118% in Semi-Urban and Rural Stores
Transactions on the Unified Payments Interface (UPI) platform rose 118% year-on-year at retail stores in semi-urban and rural areas in 2023, indicating a wider adoption beyond tier-II regions.
Transaction value rose 106% YoY, a report from PayNearby on assisted digital transactions showed. The findings compare business data from January-to-November 2023 with the year-ago period.
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