Imprint Hits Unicorn Status After Khosla-Led 150 Million Dollar Round

US co-branded credit card fintech Imprint has achieved unicorn status after a $150 million funding round led by Khosla Ventures. The valuation milestone positions Imprint as a leading player in the co-branded card market.

Imprint partners with major brands to create customised credit card programmes, offering a modern alternative to the co-branded cards traditionally issued by large banks. The company's technology enables brands to launch and manage card programmes more efficiently.

The Khosla-led round and unicorn valuation reflect strong investor interest in the co-branded card space, where brands are seeking more control over their customers' financial experience and the data generated by card transactions.