Reports 2024

The 2024 research programme tracked banking's transition from experimentation to deployment - across AI, cloud, operating models, and competitive strategy. As generative AI moved from pilots to production, banks faced hard questions about measurement, governance, and organisational readiness. Meanwhile, structural forces - margin compression, regulatory evolution, and the rise of embedded finance - continued to reshape the competitive landscape.

These nine reports, published between January and October 2024, provide a comprehensive analytical record of how the global banking sector navigated this critical year.

Strategy and Market Outlook

Global Banking Outlook 2024: Margin Pressure, Cost Discipline and Strategic Reset
Published January 2024 - 86 pages
How the world's leading banks are responding to margin compression, rising costs, and the need for fundamental strategic recalibration.

AI in Banking

Generative AI in Banking: From Experimentation to Enterprise Deployment
Published February 2024 - 78 pages
The inflection point where generative AI moves from pilots to enterprise-scale deployment, and what it takes to operationalise LLMs in banking.
AI Productivity in Banking: Measuring Real Impact
Published March 2024 - 66 pages
Where AI is delivering verifiable productivity gains in banking operations, and how to build credible measurement frameworks.
AI Regulation in Financial Services: Emerging Frameworks and Implications
Published July 2024 - 65 pages
Mapping the global patchwork of AI regulation and its practical implications for banking deployment and governance strategies.
Cybersecurity in the AI Era: New Threats, New Defences
Published August 2024 - 63 pages
How AI is transforming cybersecurity from both sides - powering more sophisticated attacks while enabling new defensive capabilities.

Technology and Operations

Platform Operating Models: How Banks Are Reorganising Around Technology
Published April 2024 - 74 pages
The shift from traditional siloed structures to platform-based operating models, product-centric teams, and engineering-led cultures.
Cloud Maturity in Banking: From Migration to Optimisation
Published May 2024 - 71 pages
Moving beyond migration to tackle cost optimisation, architectural maturity, and FinOps discipline in regulated cloud environments.

Digital Banking and Fintech

Embedded Finance 2.0: Scaling Beyond Early Use Cases
Published September 2024 - 69 pages
The second generation of embedded finance - tackling unit economics, partnership governance, and platform scalability.
Digital Banks 2024: The Path to Sustainable Profitability
Published October 2024 - 61 pages
The moment of truth for digital banks - proving sustainable profitability or facing consolidation as investor patience runs out.

For enquiries about accessing any of these reports, contact [email protected]