Emirates NBD and PwC Release FinTech 2025 Industry Report Forecasting UAE Leadership

Emirates NBD and PwC Middle East have released a FinTech 2025 Industry Report at the Dubai FinTech Summit, identifying digital banking penetration and open banking as the primary growth vectors for UAE financial services.

The report forecasts that the UAE will lead fintech growth in the Middle East, driven by regulatory support, high digital adoption, and a growing ecosystem of fintech companies operating in the country. Key findings highlight the accelerating shift from cash to digital payments, the expanding role of open banking in enabling new financial products, and the growing integration of AI across the financial services value chain.

Emirates NBD's involvement in producing the report reflects the bank's positioning as both a participant in and a thought leader on the UAE's fintech ecosystem. The bank has been among the most active Gulf institutions in partnering with fintechs and deploying new technologies across its operations.

PwC Middle East contributed the analytical framework and industry research, drawing on its advisory work across the regional financial services sector. The firm has been tracking fintech development in the Gulf for several years and brings a cross-market perspective to the analysis.

The report's publication at the Dubai FinTech Summit provided high visibility among the UAE's financial services community. The summit has become a key annual event for the country's fintech ecosystem, attracting regulators, banks, fintechs, and investors.

The findings reinforce the view that the UAE's combination of regulatory progressiveness, technology infrastructure, and consumer readiness creates a uniquely favourable environment for fintech growth in the region.