AIB Launches New Mobile Banking App in Biggest Overhaul for a Decade

AIB has begun the phased rollout of a new mobile banking app, in what the Irish lender calls the most significant change to its mobile channel in more than a decade.

The app, reaching customers from the end of June and rolling out in stages over several months, leans heavily on data analytics and personalisation. AIB says it is built around personal finance insights - categorised spending with brand names, logos and locations, budgeting tools, and tailored views of spending patterns.

The move answers a usage gap AIB found in its own research: while 76% of adults in Ireland check their banking app several times a week, 47% rarely use it for personal finance insights. The redesign is pitched at nudging customers from balance-checking towards active money management.

Alongside the insights layer, AIB has focused on payments and security. Customers get easier access to payments including SEPA instant, Zippay and standing orders, clearer visibility of recent and upcoming payments, and access to savings and the AIB Life investment hub in-app. Security additions include passkey sign-in, a faster login and card-freeze controls.

Geraldine Casey, Managing Director, Retail Banking at AIB, said: "This new AIB app is a major step forward in digital innovation and security for our customers, providing the convenience and accessibility of best-in-class banking they can trust, via the phone in their pocket."

AIB developed the app over 18 months with customer testing and a phased pilot, and will keep phone and in-branch support across its 170 Irish branches. The launch lands as Ireland's incumbents move to defend ground against digital-only challengers.