Saudi Arabia is in the midst of a digital transformation, positioning itself as a prominent global investment hub. Seamless was Saudi Arabia’s event dedicated to e-commerce, retail, fintech, digital marketing, logistics and payments. It was hosted at the Riyadh Front Exhibition Centre from 4 to 5 September 2023. The event managed to attract over 20,000 delegates.
This initiative was led by Ayman Mohammed Al-Sayari, who is the governor of the Saudi Central Bank.
Seamless Saudi Arabia a stepping stone in Saudi Vision 2030
The Seamless Saudi Arabia 2023 falls under the Saudi Vision 2030 which is a strategic framework to reduce Saudi’s dependency on oil. The main incentive behind it is to diversify the nations economy and create job opportunities. With Seamless attracting global attention, many of the key points of the vision 2030 will be achieved. In particular this includes promoting non-oil international trade and friendly ties with other countries.
One of the most important for the event was GFK.
Consumer Insights Revealed at Seamless Saudi Arabia 2023
GFK, a renowned global leader in the market and consumer intelligence discussed insights into the preferences, concerns, and behaviors of Saudi Arabian consumers at the Seamless Saudi Arabia 2023 event.
The study conducted by GFK also emphasised on the transformations happening under Saudi Arabia’s Vision 2030 initiative.
Sustainability and Consumer Behavior
Prachi Satoskar, Commercial Director at GFK, emphasised the need for brands and leaders to recognize that sustainability doesn’t always translate to premium pricing. With the right partner, strategic planning under market and ecological pressures can be achieved. Satoskar also stressed the importance of using data science, business intelligence expertise, and AI-backed technology to meet sustainability targets.
The GFK report also highlighted the evolving role of women consumers in Saudi Arabia. It suggested that while maintaining traditional values appeared important to women, these consumers aspire to actively participate in society. They also stressed the importance of inclusivity in brand campaigns and strategies. Brands were encouraged to integrate women’s stories into their campaigns to resonate with this audience effectively.
Green Motivations and Consumer Decisions
GFK further discussed the sustainability aspect of business. It was suggested that combining green measures with economic considerations would drive consumer adoption of businesses.
Conclusion
In summary, Saudi Arabia’s efforts to bring about a digital transformation and its emergence as a global investment hub are reflected well in the Seamless Saudi Arabia 2023. With thousands of attendees, including influential speakers, the event showcased the nation’s commitment to fostering innovation.
