Nubank to Invest R$45 Billion in Brazil in 2026 as Customer Base Tops 113 Million
São Paulo, April 27, 2026 - Nubank, one of the largest digital financial services platforms globally, announced investments of approximately BRL 45 billion (US$8.2 billion) in Brazil for 2026. This amount has nearly doubled over the past two years, demonstrating the company's commitment to the Brazilian market, which remains its primary operation with 113 million customers representing over 60% of the adult population.
Strategic investment areas
The investment will focus on four key initiatives:
- Continuous development of AI-based platforms and credit models
- Launch of innovative products and services for financial simplification
- Expansion of strategic teams and office infrastructure across the country, with BRL 2.5 billion allocated for five-year infrastructure projects
- Strengthening of the financial foundation, including equity and lending capacity for sustainable portfolio growth
The investment encompasses the full scope of economic activities in Brazil, including profit reinvestment, technology infrastructure, operating expenses, and taxes.
Brazil's performance as growth engine
Nu Holdings' Brazilian operation delivered record results in 2025:
- Total revenue: BRL 91 billion (US$16.3 billion), up 45% on a currency-neutral basis
- Net income: BRL 16.2 billion (US$2.9 billion)
- Return on equity: 33%
- Credit portfolio: BRL 179.7 billion (US$32.7 billion), up 40% year-over-year
- Total deposits: BRL 230.3 billion (US$41.9 billion), up 29%
- Monthly activity rate: 86%
Leadership perspective
Livia Chanes, CEO of Nubank Brazil, stated: "This investment expresses our commitment to being Brazilians' primary financial ally at every stage of their journey."
David Vélez, CEO and founder, added: "Behind every dollar invested, there is a person who now has more money in their pocket, more free time, and a better quality of life."
The company is pursuing a banking license in Brazil during 2026 and recently joined Febraban (Brazilian Federation of Banks).
Financial inclusion impact
Nubank's operations across Latin America have achieved significant inclusion milestones:
- 37 million people entered the formal financial system through Nubank
- 31.5 million in Brazil, 4.7 million in Mexico, nearly 1 million in Colombia
- 28.4 million customers obtained their first credit card from Nubank
- Customers collectively saved approximately USD 28.1 billion in avoided traditional banking fees
Forbes recognized Nubank as the best bank in Brazil based on consumer survey results, and the institution maintains one of the sector's lowest complaint rates according to Brazil's Central Bank ranking.
Regional expansion
Beyond Brazil, Nubank plans expansion in Mexico (serving 15 million customers) and Colombia (serving 4 million customers with rapid adoption rates indicating significant market potential).